¡SK8 SESH SUNDAYS DTLA! Posted on 10 Dec 14:02

¡THE WELL LA! Posted on 08 Dec 13:36

We're proud to introduce downtown LA's new premiere retail boutique, THE WELL.Located at 1006 S. Olive St., we're honored The Well has chosen to be Los Angeles' exclusive Frenemy retailer.The 6000+ sq ft space has been beautifully built out to house some of the top brands coming out of LA and includes a full service hair salon for all your beauty treatment needs.From top street wear brands to elegant couture, your sure to find something that fits your style!You surely wont miss The Well walking by with their amazing front window display featuring all of Frenemy's most desired pieces.So if your a guy or girl or jus some1 in between The Well LA has what you need. So head on down to the corner of Olive & Olympic and LIVE WELL!

¡TRICK TUESDAYS AT THE DIRT! Posted on 06 Dec 11:59

¡DEATH BURKA: AN OBSERVATION! Posted on 01 Dec 16:48

It doesn't take much to step back and observe for a moment, but too often are we caught up in the living, the sensory reception, and somehow the observation turns off or rather we just become less aware of employing its use. True observation comes from a rational unemotional indifferent perspective. It's free of the ego of what we believe and think and is the ability to look at things as they truly are. Through observation and reflection we tend to come across our greatest epiphanies. So I was observing the other day and had this realization that regardless of how conscious we are of it, we are all TEACHING DEVICES. But not in the academic sense, we obviously dont all have a teaching degree. I'm talking in the broader sense, in how what we do tends to influence the people around us. So it's indirect teaching comparable to a child imitating what he sees his parents do. Even tho we're not all children, we never really stop doing this. I mean we never really stop imitating the people we look up to and the people that look up to you tend to imitate what you do as well. It's a cyclical process that even exists in the animal world. Culture is a broader representation of this phenomenon in humans. If you move to a place that speaks the same language but with a different accent, after enough time spent around that accent you will usually adopt the same sound emphasis on your words. It's almost subconscious so we usually dont even recognize we're doing it. Ahhh but then we're back home one day observing and reflecting (you know, that objective stuff) & we realize we've learned to talk differently than we would usually. It's rare someone actually sat down and taught you the accent but rather you just started adopting habits of those that surround you. They never were formal teachers creating a curriculm for you to follow but you gained something from them you didn't know before or didn't do before. You learned something from them so inherently they taught you something.The reality is it is not natural for us to learn by telling each other stuff, by regurgatating nonsense out of a book and hoping it sticks in the minds of those listening. And this is obvious because we begin learning how to crawl, walk, and talk far before we can have a conversation or read a book. Now books obviously teach us stuff. I'm not saying we dont learn from books (I read everyday) but what I am saying is with or without books we are learning and the way we are learning is by replicating, reflecting, copying, mimicking, & imitating our environment. From day 1 this is the reality of our existence, we see everything that is going on around us and we mimic it. Babies dont get on two feet cause the parent looks at them and says, "now stand up and walk on two feet." NO, the baby sees what its parents are doing, it attempts here and there, the parents may assist but in the end the majority of the teaching is not by the parent's assistance but rather by the parent just doing what he/she does walking around on two feet. The example we set aka OUR ACTIONS are the subconscious teaching devices we employ on those around us. So though we may not even be aware of it the reality is our actions are teaching the others around us how to act. For better or for worse , this is the fundamental cycle of our existence: we see what others do, we repeat and then the next generation sees what we do and they repeat and so on and so forth. This is the reason we can have centuries of when looking back seem like stagnant evolution because when our actions as a whole are controlled to enough of a degreed, the shit that gets repeated through time remains somewhat the same and not really evolved at all. We continue to do, be, and perpetuate all that surrounds us, all that we see all that we believe is how things ought to be. But there does come a time at which your consciousness forms to the point that you recognize a need to evolve. As a whole I believe that is what 2012 represents: the break away from the stagnant repetition of the same old shit in exchange for the recognition we are here to continuously evolve! When you begin to realize that you have influence it's important to recognize that influence is the TEACHING DEVICE. Our tendency is to do what every1 else is doing without giving it a thought or question if this is what we want those looking upon us to learn from us. So when you recognize your influence it is very important to think about this tendency. There are people looking up to you, learning by what you do because it is in their nature to reflect what surrounds them. You will continue to reflect that which you look up to as well. This never stops.  This is not your choice or their choice, this is how we've been engineered to work and you can accept the reality or you can live in an illusive world where you believe your actions influence no1 and you are influenced by nothing and no1. REALITY CHECK PEOPLE YOUR ACTIONS ARE THE ONLY THING THAT INFLUENCE PEOPLE, POSITIVE OR NEGATIVE, THE ONES AROUND YOU THAT LOOK UP TO YOU ARE GOING TO FOLLOW WHAT YOU DO. And you cannot argue this unless your in complete denial of the example you set. But you also cannot honestly be held responsible for influencing some1 until you recognize the power of your actions. SO I'M TRYING TO HELP YOU RECOGNIZE YOUR ACTIONS; OBSERVE AND REFLECT! Now this is where humans and animals seem to differ is in their awakening to CHOICE. It seems like animals have no other choice but to be animals they cannot undo their natural tendencies. Their consciousness is not evolved enough to do so. But with humans this is quite different. Humans seem to have this ability to gain self awareness and from there they have the choice to either submit to their natural human tendencies or they can employ conscious action to transcend the animal inside we call HUMAN NATURE. We have consciousness and that in & of itself is the ability to be greater than human nature. But you must first recognize how the human works, that we learn from our surroundings so what you surround yourself with you cannot free yourself from. And if what you are learning from is your surroundings, which dictate your behavior/actions/motivations, of which those looking up to you are going to follow and imitate because at your very root you are they're teacher, then the only choice you have to change what you teach is to consciously change your surroundings. You have to consider your surroundings and what that means. When you broaden the meaning of what your surroundings are to include the influences around, your mental state, your emotional state, your health, what you do, what you read, your beliefs, your open/closed mindedness, the imagery you see daily, what your learning, etc. you realize that there is a lot you can do to change your surroundings without changing the physical location of where you are. Although, it is my belief that it is very important for you to experience physical surroundings outside of where you reside or have always lived. The point is what ever you surround yourself with you are going to reflect but remember what you are reflecting others are picking up to reflect as well. So this is all a personal observation that I believe all can gain from. Many of you have already thought about this so here's my reinforcement of that thought, and for those that have never considered this perspective I hope it opens up some new ideas of who you are, what you are, and how much you contribute by just being you. Meditate every fucking day and stay cool as fuck! PS Here's a cool little psuedo fact (psuedo cause you can't really prove it but if you think about it, it's true): you are the average of the 5 people you hangout with the most. Ponder that and check for me on my next rant!




¡TRICK ASS TUESDAYS YA BISH! Posted on 23 Nov 15:53

Featuring some of that new new Holiday 2012! 

!LO KEY RIDIN ROUND GETTN IT! Posted on 16 Nov 00:29

There's a little holiday 2012 snuck in there! 


¡TRICK TUESDAYS AT AYALA AGAIN! Posted on 07 Nov 15:31



We get a lot of music sent to us but this has been the most impressive piece so far. Well produced, sick beat, and a flow that'll knock ya hoes thong off... Introducing Toney Cosmos (@ToneyCosmos) & the debut of his new track "33rd!"

^^^CLICK TO PLAY^^^ ^^^Click the photo^^^

to check out Toney Cosmos' sound cloud page and the rest of the projects he's been producing. We appreciate that we can inspire someone like Toney Cosmos enough for him to create an amazing piece of art in dedication to the 33rd. Thank you plar & Keep it coming Mr. Cosmos 33rd for life!

¡TURNT UP TRICK TUESDAYS! Posted on 01 Nov 22:40