¡33RD FREQUENCY PODCAST EPISODE 1! Posted on 23 Oct 21:53

This is the 33rd Frequency podcast. It is an extension of the Frenemy philosophy of self-evolution, scientific mysticism, and inquiry into the lesser known realities of this universe that have been accessed and revealed to us throughout the ages. We are given two choices in this world; to control minds or to free minds. Information is the path to freedom and as a brand we seek to expose more individuals to highly coveted information. This is not part of an agenda to get people to believe in any type of system of ideas or dogmatic approaches to reality but rather to break that type of conditioned thinking and give people a real chance to decide what is true of this world and this universe. As a society and culture we have been fed half truths and bias confirmations about the realities of life. Accepting these beliefs on faith is the root of the dysfunctional behavior being displayed throughout the world today. There exists an ever fluctuating flow of reality that we are not taught about, and without tuning into, leaves us in a state of perpetual turmoil. Society and culture are hinged on the acceptance of fixed beliefs and as people begin to let them go or at the very least begin to inquire beyond such notions, the ideas of culture and society begin to break down. In no way is this an attempt to invalidate culture or destroy society but rather expand and evolve our ideas of both. The beauty of this world is in its differences, yet society would have us believe that it is our differences that separate us and create the chaos from which we all suffer. Culture pushes homogenization but humans are naturally drawn toward the novel; beauty occurs most in what is unique. Evolution is the infinite approach to what is most unique. It's not even considered evolution unless it hasn't existed before. And if the universe moves towards what is most unique then there must be something important to that approach. In our perspective it is our differences that give life true meaning. Differences give reality something worth truly pursuing. But this way of thinking is in direct conflict with the contemporary cultivation of culture. We're not taught how to be individuals which is neglecting us the greatest fulfillment this reality has to offer. Until we each embrace our individuality and unite in our differences, this world is forever doomed into an eternal state of conflict. Frenemy and The 33rd Frequency is a true approach to individuality, and on this journey we will examine the methods and techniques that allow each of us to approach the highest potentials within ourselves. There exists a spark within each of us that must be embraced to truly know how unique we are. Culture and society may always exist but it should not come at the cost of being out of tune with reality, and most importantly out of tune with ourselves. Humanity cannot evolve and enter into the next phase of its galactic destiny until we are united by our differences. But to begin we must break down the walls of constrictive thinking that divide us all. That begins with exposing ourselves to new information that isn't created to manipulate us and control the way we think! This is the attempt of the 33rd, so begin this journey with us into the realm of self-inquiry, self-transcendence, and self-realization. Every individual that evolves themselves evolves this world; this is the reality we must all come to accept if we are to save this planet from self perpetuated catastrophe.

¡AGENDA X FRENEMY! Posted on 18 Jan 15:48

We had an amazing time exhibiting at our first Agenda. Here's a few clips of the squad having Good Times! 

¡BABYLON OPENING! Posted on 21 Apr 16:24

¡RISE PREMIERE DATE! Posted on 22 Mar 16:34

We are proud to announce the premiere of RISE an independent skateboard film

Frenemy presents "RISE" full trailer.. PREMIERES MARCH 28, 2015 AT THE VORTEX IN DTLA! from FRENEMY CLOTHING on Vimeo.




FERG SESSIONS Posted on 02 Mar 19:08

The 33RD SK8 DIVISION takes you into a daily training session at their local park, Ferg! Ft. Jonathan Velasques, Jesse Hernandez, Steve Gamboa, & Jesse Carreon.



¡SK8 SESH SUNDAYS DTLA! Posted on 10 Dec 14:02

¡THE WELL LA! Posted on 08 Dec 13:36

We're proud to introduce downtown LA's new premiere retail boutique, THE WELL.Located at 1006 S. Olive St., we're honored The Well has chosen to be Los Angeles' exclusive Frenemy retailer.The 6000+ sq ft space has been beautifully built out to house some of the top brands coming out of LA and includes a full service hair salon for all your beauty treatment needs.From top street wear brands to elegant couture, your sure to find something that fits your style!You surely wont miss The Well walking by with their amazing front window display featuring all of Frenemy's most desired pieces.So if your a guy or girl or jus some1 in between The Well LA has what you need. So head on down to the corner of Olive & Olympic and LIVE WELL!

¡TRICK TUESDAYS AT THE DIRT! Posted on 06 Dec 11:59

¡DEATH BURKA: AN OBSERVATION! Posted on 01 Dec 16:48

It doesn't take much to step back and observe for a moment, but too often are we caught up in the living, the sensory reception, and somehow the observation turns off or rather we just become less aware of employing its use. True observation comes from a rational unemotional indifferent perspective. It's free of the ego of what we believe and think and is the ability to look at things as they truly are. Through observation and reflection we tend to come across our greatest epiphanies. So I was observing the other day and had this realization that regardless of how conscious we are of it, we are all TEACHING DEVICES. But not in the academic sense, we obviously dont all have a teaching degree. I'm talking in the broader sense, in how what we do tends to influence the people around us. So it's indirect teaching comparable to a child imitating what he sees his parents do. Even tho we're not all children, we never really stop doing this. I mean we never really stop imitating the people we look up to and the people that look up to you tend to imitate what you do as well. It's a cyclical process that even exists in the animal world. Culture is a broader representation of this phenomenon in humans. If you move to a place that speaks the same language but with a different accent, after enough time spent around that accent you will usually adopt the same sound emphasis on your words. It's almost subconscious so we usually dont even recognize we're doing it. Ahhh but then we're back home one day observing and reflecting (you know, that objective stuff) & we realize we've learned to talk differently than we would usually. It's rare someone actually sat down and taught you the accent but rather you just started adopting habits of those that surround you. They never were formal teachers creating a curriculm for you to follow but you gained something from them you didn't know before or didn't do before. You learned something from them so inherently they taught you something.The reality is it is not natural for us to learn by telling each other stuff, by regurgatating nonsense out of a book and hoping it sticks in the minds of those listening. And this is obvious because we begin learning how to crawl, walk, and talk far before we can have a conversation or read a book. Now books obviously teach us stuff. I'm not saying we dont learn from books (I read everyday) but what I am saying is with or without books we are learning and the way we are learning is by replicating, reflecting, copying, mimicking, & imitating our environment. From day 1 this is the reality of our existence, we see everything that is going on around us and we mimic it. Babies dont get on two feet cause the parent looks at them and says, "now stand up and walk on two feet." NO, the baby sees what its parents are doing, it attempts here and there, the parents may assist but in the end the majority of the teaching is not by the parent's assistance but rather by the parent just doing what he/she does walking around on two feet. The example we set aka OUR ACTIONS are the subconscious teaching devices we employ on those around us. So though we may not even be aware of it the reality is our actions are teaching the others around us how to act. For better or for worse , this is the fundamental cycle of our existence: we see what others do, we repeat and then the next generation sees what we do and they repeat and so on and so forth. This is the reason we can have centuries of when looking back seem like stagnant evolution because when our actions as a whole are controlled to enough of a degreed, the shit that gets repeated through time remains somewhat the same and not really evolved at all. We continue to do, be, and perpetuate all that surrounds us, all that we see all that we believe is how things ought to be. But there does come a time at which your consciousness forms to the point that you recognize a need to evolve. As a whole I believe that is what 2012 represents: the break away from the stagnant repetition of the same old shit in exchange for the recognition we are here to continuously evolve! When you begin to realize that you have influence it's important to recognize that influence is the TEACHING DEVICE. Our tendency is to do what every1 else is doing without giving it a thought or question if this is what we want those looking upon us to learn from us. So when you recognize your influence it is very important to think about this tendency. There are people looking up to you, learning by what you do because it is in their nature to reflect what surrounds them. You will continue to reflect that which you look up to as well. This never stops.  This is not your choice or their choice, this is how we've been engineered to work and you can accept the reality or you can live in an illusive world where you believe your actions influence no1 and you are influenced by nothing and no1. REALITY CHECK PEOPLE YOUR ACTIONS ARE THE ONLY THING THAT INFLUENCE PEOPLE, POSITIVE OR NEGATIVE, THE ONES AROUND YOU THAT LOOK UP TO YOU ARE GOING TO FOLLOW WHAT YOU DO. And you cannot argue this unless your in complete denial of the example you set. But you also cannot honestly be held responsible for influencing some1 until you recognize the power of your actions. SO I'M TRYING TO HELP YOU RECOGNIZE YOUR ACTIONS; OBSERVE AND REFLECT! Now this is where humans and animals seem to differ is in their awakening to CHOICE. It seems like animals have no other choice but to be animals they cannot undo their natural tendencies. Their consciousness is not evolved enough to do so. But with humans this is quite different. Humans seem to have this ability to gain self awareness and from there they have the choice to either submit to their natural human tendencies or they can employ conscious action to transcend the animal inside we call HUMAN NATURE. We have consciousness and that in & of itself is the ability to be greater than human nature. But you must first recognize how the human works, that we learn from our surroundings so what you surround yourself with you cannot free yourself from. And if what you are learning from is your surroundings, which dictate your behavior/actions/motivations, of which those looking up to you are going to follow and imitate because at your very root you are they're teacher, then the only choice you have to change what you teach is to consciously change your surroundings. You have to consider your surroundings and what that means. When you broaden the meaning of what your surroundings are to include the influences around, your mental state, your emotional state, your health, what you do, what you read, your beliefs, your open/closed mindedness, the imagery you see daily, what your learning, etc. you realize that there is a lot you can do to change your surroundings without changing the physical location of where you are. Although, it is my belief that it is very important for you to experience physical surroundings outside of where you reside or have always lived. The point is what ever you surround yourself with you are going to reflect but remember what you are reflecting others are picking up to reflect as well. So this is all a personal observation that I believe all can gain from. Many of you have already thought about this so here's my reinforcement of that thought, and for those that have never considered this perspective I hope it opens up some new ideas of who you are, what you are, and how much you contribute by just being you. Meditate every fucking day and stay cool as fuck! PS Here's a cool little psuedo fact (psuedo cause you can't really prove it but if you think about it, it's true): you are the average of the 5 people you hangout with the most. Ponder that and check for me on my next rant!




¡TRICK ASS TUESDAYS YA BISH! Posted on 23 Nov 15:53

Featuring some of that new new Holiday 2012!